# Competitor Screenshots -- Master Index

**Last updated**: 2026-04-13
**Total files**: 86 screenshots + 8 notes/meta files

---

## File organization

```
competitors/
├── breadth-scan.md          -- Public source verification of 12 pattern claims (7 verified, 4 partial, 1 retracted)
├── walkthrough.md           -- Public walkthrough comparison summary (4 competitors)
├── INDEX.md                 -- This file
│
├── cambly-kids/             -- DEEPEST walkthrough: $1 trial + real lesson + Chrome DevTools + Cambly Adult comparison
│   ├── notes.md             -- 383 lines, authenticated walkthrough + lesson findings + mislabel corrections
│   ├── cambly-adult-notes.md-- Adult Cambly platform + Speaking Level Test + Learn page analysis
│   ├── authenticated/       -- 21 screenshots (4 new from 2026-04-13: Student Profile, clean Parent Settings, Account, Subscription)
│   │   ├── 01-parent-home-initial.jpg             -- Profile selector ("Welcome to Cambly")
│   │   ├── 02-profile-select-exit-manage.jpg      -- Same profile selector (duplicate of 01)
│   │   ├── 03-coppa-consent-wall.jpg              -- ⚠ MISLABELED: actually plan selection/pricing page ("Pick a Plan Type: Kids")
│   │   ├── 04-checkout-paid-trial.jpg             -- $1 trial checkout (39 TRY + TC Kimlik)
│   │   ├── 05-parental-pin-setup.jpg              -- "Configure your parental PIN"
│   │   ├── 07-welcome-parent-modal.jpg            -- "Welcome to Cambly Kids, parent!"
│   │   ├── 08-student-home-dashboard.jpg          -- Main student home
│   │   ├── 09-lesson-history.jpg                  -- Lesson History empty state + "See a demo"
│   │   ├── 11-lesson-demo-view.jpg                -- Shows student home (demo didn't trigger, JS-state-only)
│   │   ├── 12-courses-full.jpg                    -- ⭐ Full CEFR curriculum (10 courses A1-C1)
│   │   ├── 13-calendar.jpg                        -- Month grid scheduling
│   │   ├── 14b-tutors-waited.jpg                  -- Tutor marketplace (100+ tutors)
│   │   ├── 15-tutor-profile-detail.jpg            -- ⭐ Rich tutor profile (video, 12+ fields, 94%)
│   │   ├── 17-user-menu-expanded.jpg              -- ⚠ MISLABELED: actually Resources page (6 e-Books)
│   │   ├── 18-account-settings.jpg                -- ⚠ MISLABELED: actually PIN entry modal (numeric keypad)
│   │   ├── 19-pin-gate-parent-area.jpg            -- ⚠ MISLABELED: actually Lesson History empty state (duplicate of 09)
│   │   ├── 22a-parent-settings-attempt.jpg        -- ⭐ Parent settings (6-tile grid: Account/Login/Settings/Notifications/Calendar/Subscription)
│   │   ├── 24-student-profile-settings.jpg        -- 🆕 Student Profile: Level, Skills, Goals, Interests, Comfort Level, Bio
│   │   ├── 25-parent-settings-main-clean.jpg      -- 🆕 ⭐ Parent settings evolved: 9 tiles (adds Student Profile + Demo Lesson)
│   │   ├── 26-account-details.jpg                 -- 🆕 Account details: name, email (verified), password, referral, parental PIN
│   │   └── 27-subscription-billing.jpg            -- 🆕 Subscription: not subscribed, empty payment history
│   │
│   ├── lesson/              -- 6 real trial lesson screenshots (renamed to descriptive filenames)
│   │   ├── 01-teacher-greeting-chat.jpg           -- Teacher V greeting + chat
│   │   ├── 02-all-about-you-profile-card.jpg      -- "All About You" personal card slide
│   │   ├── 03-course-intro-cammy-mascot.jpg       -- "Welcome to Intermediate English 1" + Cammy parrot
│   │   ├── 04-warmup-school-weekend-days.jpg      -- Warm-Up 1 ("Which days are school days?")
│   │   ├── 05-describe-birthday-picture.jpg       -- "Describe the Picture" birthday party
│   │   └── 06-birthday-cake-question-stars.jpg    -- Birthday cake question + ⭐ per-slide star rating visible
│   │
│   ├── cambly-adult/        -- 5 adult Cambly platform screenshots (renamed to descriptive filenames)
│   │   ├── 01-progress-page-achievements.jpg      -- ⭐ "Progress" page: stat cards + achievements + lesson history tab
│   │   ├── 02-tutor-marketplace-1.jpg             -- ⚠ MISLABELED: actually Learn page (CamblyAI, vocabulary, grammar, pronunciation)
│   │   ├── 03-tutor-marketplace-2.jpg             -- ⚠ MISLABELED: actually Learn page continued (e-Books, YouTube videos)
│   │   ├── 04-find-tutor-filters-full.jpg         -- "Find a tutor" with filters (Online Now, Pro, Superstars, Accent)
│   │   └── 05-tutor-cards-detail.jpg              -- Home/Dashboard with search bar + guided courses
│   │
│   └── speaking-test/       -- 13 Cambly Speaking Level Test screenshots (renamed to descriptive filenames)
│       ├── 01-test-intro-find-level.jpg           -- "Let's find your English speaking level"
│       ├── 02-ready-to-speak-out-loud.jpg         -- "Ready to speak out loud?" prep screen
│       ├── 03-question1-prompt-mic.jpg            -- Q1 prompt: "Describe your favorite place to visit"
│       ├── 04-question1-recording-21s.jpg         -- ⚠ MISLABELED: actually Gmail inbox with Cambly email
│       ├── 05-question1-answer-listening.jpg      -- Q1 recording: real-time transcription + "Listening..."
│       ├── 06-question1-feedback-grammar.jpg      -- Q1 feedback: Relevancy + Comprehensiveness + Coherence
│       ├── 07-question1-feedback-relevancy.jpg    -- Q1 feedback continued (scrolled)
│       ├── 08-question2-feedback-detail.jpg       -- Q2 feedback: Grammar + Relevancy + Coherence
│       ├── 09-question2-coherence-feedback.jpg    -- Q2 Coherence expanded with "Was this feedback relevant?" thumbs
│       ├── 10-question3-feedback.jpg              -- Q3 feedback: Relevancy + Vocabulary range
│       ├── 11-results-intermediate-3axis.jpg      -- ⭐ Results: Intermediate, Grammar 3/5, Vocabulary 3/5, Coherence 3/5
│       ├── 12-results-pricing-recommended.jpg     -- "Recommended for you" plans based on level
│       └── 13-results-features-included.jpg       -- Features grid + "Review your results any time"
│
├── gostudent/               -- 15-step registration wizard (sales-qualified-lead funnel)
│   ├── notes.md                                   -- Registration flow analysis (15 steps, sales-qualified-lead funnel)
│   └── sign up/             -- 15 registration wizard screenshots (renamed to descriptive filenames)
│       ├── 01-find-ideal-tutor-intro.jpg          -- "Let's find your ideal tutor" intro
│       ├── 02-subject-selection-english.jpg       -- Subject dropdown (English selected)
│       ├── 03-role-parent-student-adult.jpg       -- Role: Parent / Student / Adult
│       ├── 04-childs-learning-goal.jpg            -- Learning goal + 95% nudge
│       ├── 05-child-name-age-input.jpg            -- Child name + age input
│       ├── 06-school-level-turkish-locale.jpg     -- School level (Turkish: Okul oncesi to Yetiskin)
│       ├── 07-year-group-sinif.jpg                -- Year group (5-8 sinif) + 3-grade improvement nudge
│       ├── 08-tutoring-format-online-inperson.jpg -- Online [Recommended] / In-person / Unsure
│       ├── 09-grades-improve-chart.jpg            -- ⭐ Grade improvement chart (pure persuasion screen)
│       ├── 10-lesson-frequency-recommended.jpg    -- Frequency: 1x / 2x [Recommended] / 3x / unsure
│       ├── 11-when-to-start-urgency.jpg           -- Start timing + parent testimonial
│       ├── 12-schedule-trial-contact-form.jpg     -- Lead capture: name, email, phone (+90 Turkish)
│       ├── 13-specific-needs-optional.jpg         -- Free-text specific needs (optional, 260 char)
│       ├── 14-attribution-how-heard.jpg           -- "How did you hear about us?" 10 channels
│       └── 15-sign-up-summary.jpg                 -- Request Submitted confirmation + "What's next?" 3 steps
│
├── lingokids/               -- iOS app walkthrough screenshots (flat directory)
│   ├── notes.md                                   -- App walkthrough: 4 tabs + Progress Reports + Parents Area
│   ├── 01-progress-reports-empty.jpg              -- ⭐ Progress Reports (Activities + Mastery + Subjects + Skills, 2-week rolling)
│   ├── 02-progress-top-practiced-skills.jpg       -- Progress Reports scrolled (Top Practiced Skills)
│   ├── 03-play-tab-daily-picks.jpg                -- Play tab home ("Your daily picks" + Disney collab)
│   ├── 04-theater-tab-videos.jpg                  -- Theater tab (Everyday Adventures videos)
│   ├── 05-lessons-tab-recommended.jpg             -- Lessons tab ("Recommended Lessons", "Parent Favorites")
│   ├── 06-playtogether-tab-coplay.jpg             -- ⭐ PlayTogether tab (parent+child co-play -- unique)
│   ├── 07-parent-menu-slideout.jpg                -- Parent menu (Your kid / Add Child / Progress Reports / Parents Area)
│   └── 08-parents-only-birthyear-gate.jpg         -- "Parents only" birth-year gate
│
└── preply/                  -- 11-step onboarding + platform screenshots (flat directory)
    ├── notes.md                                   -- Onboarding wizard + platform walkthrough: marketplace, messages, settings
    ├── 01-landing-learn-english.jpg               -- Homepage: "Learn English faster with your personal tutor"
    ├── 02-goal-lessons-for-kids.jpg               -- Onboarding step 1: "What's your goal?" ("Lessons for kids" selected)
    ├── 03-timeline-achieve-goal.jpg               -- Onboarding step 2: timeline ("As long as it takes" selected)
    ├── 04-school-type-selection.jpg               -- Onboarding step 3 (kids-specific): school type
    ├── 05-reason-child-learning.jpg               -- Onboarding step 4 (kids-specific): "main reason your child is learning"
    ├── 06-topics-focus-tags.jpg                   -- Onboarding step 5: topic tag chips
    ├── 07-childs-english-level.jpg                -- Onboarding step 6 (kids-specific): "child's English level"
    ├── 08-tutor-country-preference.jpg            -- Onboarding step 7: tutor country preference
    ├── 09-tutor-languages-spoken.jpg              -- Onboarding step 8: tutor languages
    ├── 10-schedule-days-times.jpg                 -- Onboarding step 9 (kids-specific): "When can the child take lessons?"
    ├── 11-budget-slider-100-1800tl.jpg            -- Onboarding step 10: budget slider (100-1,800+ TL)
    ├── 12-summary-tags-notes.jpg                  -- Onboarding step 11: summary tag wall + free-text
    ├── 13-tutor-search-for-kids.jpg               -- Marketplace: 40,022 English tutors "for kids"
    ├── 14-messages-tab-empty.jpg                  -- Messages tab (empty state)
    ├── 15-my-lessons-empty.jpg                    -- My lessons tab (empty state, booking list only)
    ├── 16-account-settings-form.jpg               -- Account settings (name, photo, phone, timezone, social login)
    ├── 17-lesson-autoconfirmation.jpg             -- Lesson autoconfirmation (15 min in-platform, 72h external)
    └── 18-calendar-google-sync.jpg                -- Google Calendar integration with conflict checking
```

## Screenshot counts per competitor

| Competitor | Subfolders | Screenshots | Notes files |
|---|---|---|---|
| **Cambly Kids** | authenticated (21), lesson (6), cambly-adult (5), speaking-test (13) | **45** | 2 (notes.md, cambly-adult-notes.md) |
| **GoStudent** | sign up (15) | **15** | 1 (notes.md) |
| **Lingokids** | flat (8) | **8** | 1 (notes.md) |
| **Preply** | flat (18) | **18** | 1 (notes.md) |
| **Total** | | **86** | **5** + 3 meta (INDEX.md, breadth-scan.md, walkthrough.md) |

## Summary per competitor

**Cambly Kids** (45 screenshots) -- The deepest walkthrough. $1 paid trial with real lesson. Key findings: (1) NO parent-facing progress view exists -- thesis gold; (2) CEFR-aligned can-do statements operationalized at course granularity (6 outcomes per course); (3) per-slide star ratings during lessons = structured quantitative data NOT surfaced to parents; (4) Parent settings evolved from 6 to 9 tiles between captures (Student Profile + Demo Lesson added); (5) Student Profile captures Learning Goals/Interests/Comfort Level but never surfaces them back. Cambly Adult has a "Progress" nav item and a "Learn" page with 7 self-study tools (CamblyAI, grammar, pronunciation) that Cambly Kids lacks entirely. Speaking Level Test shows 3-axis scoring (Grammar/Vocabulary/Coherence) on adult platform only.

**GoStudent** (15 screenshots) -- 15-step registration wizard (sales-qualified-lead funnel). Key findings: (1) "Lesson Summaries" is the strongest public parent-dashboard artifact in the market (per public marketing -- dashboard itself is sales-gated); (2) 15-step wizard is a high-friction, high-qualification lead-gen flow with anchoring sequence (grade improvement chart before frequency question); (3) locale-aware personalization (Turkish school levels auto-detected); (4) parent dashboard gated behind sales-rep activation even after completing registration; (5) "95% of students improve" claim repeated 3 times in wizard.

**Lingokids** (8 screenshots) -- iOS app walkthrough. Lingokids DOES have parent-facing features (Progress Reports, Parents Area, birth-year gate) but they are app-only, invisible on the web. Key findings: (1) Progress Reports show play engagement metrics (activities, skills), NOT learning outcomes; (2) PlayTogether tab is a unique parent-child co-play model no other competitor has; (3) 2-week rolling window for progress data; (4) No teacher component -- fundamentally different data source from 1-on-1 platforms.

**Preply** (18 screenshots) -- 11-step onboarding wizard + platform walkthrough. Key finding: "Preply Kids" is NOT a separate product (preply.com/en/kids returns 404), but the onboarding IS kid-aware with branching for "Lessons for kids" -- asks about school type, child's English level, child's schedule. Platform experience post-onboarding is identical to adult product: 50-min lessons, no child-safe UI, no COPPA, no parental controls. Zero progress visibility confirmed -- "My lessons" is a booking list only. 40,022 English tutors "for kids" (largest pool). Google Calendar integration with conflict checking is more functional than Cambly's.

## Mislabeled screenshots (documented)

Several Cambly Kids screenshots have filenames that don't match their actual content (caused by Chrome DevTools MCP race conditions with SPA state transitions during automated capture):

| File | Filename implies | Actually shows |
|---|---|---|
| `03-coppa-consent-wall.jpg` | COPPA consent wall | Plan selection/pricing page |
| `17-user-menu-expanded.jpg` | User dropdown menu | Resources page (6 e-Books) |
| `18-account-settings.jpg` | Account settings (blank) | PIN entry modal (numeric keypad) |
| `19-pin-gate-parent-area.jpg` | PIN gate screen | Lesson History empty state (duplicate of 09) |
| `cambly-adult/02-tutor-marketplace-1.jpg` | Tutor marketplace | Learn page (CamblyAI, vocabulary, grammar) |
| `cambly-adult/03-tutor-marketplace-2.jpg` | Tutor marketplace | Learn page continued (e-Books, videos) |
| `speaking-test/04-question1-recording-21s.jpg` | Recording UI | Gmail inbox with Cambly email |

## What's missing (gaps for future capture)

- **Cambly Kids post-lesson feedback card** -- trial showed empty Lesson History; "See a demo" couldn't be captured (JS-state-only)
- **GoStudent parent dashboard** -- registration completed but login blocked (likely requires sales-rep activation)
- **Lingokids Parents Area deep-dive** -- captured menu entry and progress reports (empty state) but not the full Parents Area interior
- **Preply post-lesson feedback or "Lesson Insights"** -- referenced on public marketing but not visible in authenticated experience (possibly tutor-side only or not yet launched)
- **Any competitor's post-lesson feedback card with real data** -- no completed lessons available except Cambly Kids trial (which showed chat messages + per-slide stars, not a formal feedback card)
- **Cambly Kids Messages panel** -- teacher-to-parent messaging channel, not explored
