# Trustpilot Parent Quotes — Novakid (novakidschool.com)

> **Source**: Trustpilot Global (trustpilot.com/review/novakidschool.com + novakid.com)
> **Collected**: 2026-04-14
> **Methodology**: Systematic review of pages 1-10, star-filtered views (1-4 stars), keyword searches
> **Scope**: English-language reviews from parents, 2024-2026
> **Total reviews on platform**: ~2,529 (4.4/5 average; 82% 5-star, 11% 4-star, 3% 3-star, 1% 2-star, 3% 1-star)

---

## Category: PROGRESS / IMPROVEMENT

### Q1 — Long-term tangible outcome (3.5 years)
- **Quote**: "Novakid is an excellent online school for learning English. My daughter has started learning English at age of 4 with Novakid. It has been 3.5 years of learning. She can express herself more with English."
- **Author**: Janice
- **Rating**: 5 stars
- **Date**: Oct 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: progress, positive-outcome, disconfirming

### Q2 — Proficiency after long-term use
- **Quote**: "We are extremely pleased with her progress... she is proficient in English."
- **Author**: Valentyn Solovjov
- **Rating**: 5 stars
- **Date**: Sep 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: progress, positive-outcome

### Q3 — Rapid progress, sentence formation
- **Quote**: "I've already seen significant progress. My son... can now form simple sentences."
- **Author**: Anhar Aloush
- **Rating**: 5 stars
- **Date**: Aug 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: progress, positive-outcome

### Q4 — Speaking progress confirmed
- **Quote**: "My son is really speaking some English and making very good progress."
- **Author**: Sofia Timmer
- **Rating**: 5 stars
- **Date**: Aug 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: progress, disconfirming

### Q5 — Significant improvement, family delight
- **Quote**: "We've had a wonderful experience with Novakid! The lessons are engaging, the teacher is fantastic, and the materials are interesting. Our children genuinely enjoy each class, and their English level has improved significantly. We're delighted with their progress and highly recommend Novakid for quality language learning!"
- **Author**: Diana Cohen
- **Rating**: 5 stars
- **Date**: Feb 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=2
- **Tag**: progress, positive-outcome, disconfirming

### Q6 — Mom feels progress (step-by-step)
- **Quote**: "Thanks to the teacher for his hard work, he allowed Rita to slowly form the list into sentences and led Rita to read it step by step. Mom really feels that Rita has made a lot of progress. Thank you, teacher. Rita begins to look forward to the arrival of the next class."
- **Author**: Rita mum
- **Rating**: 5 stars
- **Date**: Nov 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=3
- **Tag**: progress, feedback

### Q7 — Fast progress noted
- **Quote**: "She is looking forward to the lessons and progresses fast."
- **Author**: rm kornet
- **Rating**: 5 stars
- **Date**: Jan 2026
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: progress

### Q8 — 2-month improvement visible
- **Quote**: "The meetings are built very well to keep the kids interested. We have been using it for 2 months and we see a great improvement on our six year old."
- **Author**: Keren A
- **Rating**: 5 stars
- **Date**: May 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=6
- **Tag**: progress, positive-outcome

### Q9 — Reading improvement + gamification motivation
- **Quote**: "My 7year old daughter improved her reading in english so much since she has been doing lessons. The star reward system motivates her to keep going and she learns by having fun."
- **Author**: Aylin Gokturk
- **Rating**: 5 stars
- **Date**: May 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=6
- **Tag**: progress, positive-outcome

### Q10 — Quick progress in language level
- **Quote**: "Great experience, well qualified teachers, nice treatment with kids and quick progress in my child's language level."
- **Author**: Selim Eissa
- **Rating**: 5 stars
- **Date**: Jun 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=6
- **Tag**: progress

### Q11 — Lesson-by-lesson improvement visible
- **Quote**: "Teachers are great and adjust to your kid's level... You will see your kid improving his English lesson after lesson... big difference in my child."
- **Author**: Mihaela
- **Rating**: 5 stars
- **Date**: Feb 2025
- **URL**: https://www.trustpilot.com/review/novakid.com
- **Tag**: progress, disconfirming

### Q12 — 1.5 years: read, write, speak
- **Quote**: "After year and a half he can speak, read, write sentences in English."
- **Author**: Jumanah Alnasser
- **Rating**: 5 stars
- **Date**: Jun 2023
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=10
- **Tag**: progress, positive-outcome

### Q13 — No improvement felt (negative)
- **Quote**: "Little information each class i feel he is not improving at all."
- **Author**: انس (Anas)
- **Rating**: 2 stars
- **Date**: Apr 2023
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=2
- **Tag**: progress (negative)

### Q14 — Just repeating known words (negative)
- **Quote**: "all he does is repeating words he already knew... he couldn't read the words!"
- **Author**: Madlin
- **Rating**: 2 stars
- **Date**: Aug 2023
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=2
- **Tag**: progress (negative), feedback

### Q15 — 25 min of fun but not for improvement
- **Quote**: "25 min of fun but not for kids to improve speaking."
- **Author**: Michel
- **Rating**: 3 stars
- **Date**: Nov 2023
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=3
- **Tag**: progress (negative), value

---

## Category: ASSESSMENT / FEEDBACK

### Q16 — No accurate assessment, no plan
- **Quote**: "There was no accurate assessment done for my kid and also the topics of the classes was very similar and no clear plan send to us. Also the pre class training was difficult and not funny for my kid he didn't like it and didn't understand it."
- **Author**: ALFAZANI TALHA
- **Rating**: 3 stars
- **Date**: Feb 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=2
- **Tag**: feedback, assessment

### Q17 — Trial lesson level determination concern
- **Quote**: "According to the results of the trial lesson, he showed a level 4 knowledge."
- **Author**: Jane
- **Rating**: 3 stars
- **Date**: May 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: assessment

### Q18 — Teacher identifies weak areas (positive)
- **Quote**: "I think Teacher Liezl W is great at identifying the areas where Emma doesn't understand and then guiding her. I think that's wonderful."
- **Author**: Tick
- **Rating**: 5 stars
- **Date**: Nov 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=3
- **Tag**: feedback, assessment, disconfirming

### Q19 — Teacher writes review after each lesson
- **Quote**: "His teacher writes a review right after each lesson so that I know how to support him."
- **Author**: Pınar
- **Rating**: 5 stars
- **Date**: Oct 2023
- **URL**: https://uk.trustpilot.com/review/novakid.com?page=3
- **Tag**: feedback, disconfirming

### Q20 — Daily notes, pictures and videos after lesson
- **Quote**: "I found it easy to register, flexible in choosing appointments, and quick to answer inquiries. In addition to sending daily notes, pictures and videos after each lesson."
- **Author**: Saleh
- **Rating**: 5 stars
- **Date**: Feb 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=10
- **Tag**: feedback, disconfirming

### Q21 — Lessons adapted to child's level
- **Quote**: "lessons are well adapted to the child's level."
- **Author**: Alina Joutsi
- **Rating**: 5 stars
- **Date**: Dec 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: assessment, disconfirming

---

## Category: DASHBOARD / PARENT ACCOUNT / APP

### Q22 — Can monitor child's development
- **Quote**: "I can easily monitor my child's development and see how they are advancing in English."
- **Author**: Gabriël Bulkin
- **Rating**: 5 stars
- **Date**: Oct 2023
- **URL**: https://uk.trustpilot.com/review/novakid.com?page=3
- **Tag**: dashboard, disconfirming

### Q23 — App difficult to use, can't score teacher
- **Quote**: "No response for my question for one day~ Can't adjust level due to your kid's ability after paying the bill. The app is difficult to use. You can't score your teacher after class and you can't find other parent's opinion when make a reservation for your kid."
- **Author**: Regretful mother
- **Rating**: 3 stars
- **Date**: Nov 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=3
- **Tag**: dashboard, feedback, value

### Q24 — Buggy platform, frustrating UX
- **Quote**: "The platform itself is buggy and incredibly frustrating to use — I had to enter my child's name and age multiple times."
- **Author**: Tunde Panczel
- **Rating**: 1 star
- **Date**: Jan 2026
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: dashboard

### Q25 — UI/UX needs improvement
- **Quote**: "Interesting experience to direct conversation with native teachers. It makes my kid more exciting. Please improve the speed of website and the UI/UX."
- **Author**: Ferry
- **Rating**: 4 stars
- **Date**: Jun 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=6
- **Tag**: dashboard, feedback

### Q26 — Web app buggy, impossible to use
- **Quote**: "Program is good... But the web app is so buggy, it became impossible to use."
- **Author**: Oya Canli
- **Rating**: 3 stars
- **Date**: Nov 2023 (updated Jan 2024)
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=3
- **Tag**: dashboard

### Q27 — Chatbot difficult, teacher search hard
- **Quote**: "Mostly good. Chatbot is difficult to use. Difficult to search for teachers."
- **Author**: Nami
- **Rating**: 4 stars
- **Date**: May 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=6
- **Tag**: dashboard

### Q28 — Recorded lessons for practice
- **Quote**: "My children love Novakid! Lessons are recorded, so we can also watch the lessons' videos whenever we want and that way practise more without extra cost."
- **Author**: Sladjana W
- **Rating**: 5 stars
- **Date**: Jun 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=6
- **Tag**: dashboard, disconfirming, value

---

## Category: VALUE / ROI PERCEPTION

### Q29 — Subscription auto-renewal frustration
- **Quote**: "The learning system is well thought-through and adapted to kids... I seriously dislike the subscription system - automatic renewal is the only option... I am fed up and I already blocked future payments."
- **Author**: Rafal W
- **Rating**: 3 stars
- **Date**: Jan 2026
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=3
- **Tag**: value, churn

### Q30 — Beyond expectations
- **Quote**: "Thanks for Novakid. We prefer online classes with Novakid over face-to-face courses due to their flexibility. Teachers are subject matter experts. Thanks to our teacher's patience and kindness, my son loves learning English. We have been choosing Novakid, and now his communication with the sentences he has formed is even further than we expected."
- **Author**: aysegul elvan
- **Rating**: 5 stars
- **Date**: Jan 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=2
- **Tag**: value, positive-outcome, disconfirming

### Q31 — Second renewal (retention signal)
- **Quote**: "A very good experience for my daughter with Novakid. She loves the teachers very much and enjoys the lesson time. This is the second time we have renewed her subscription."
- **Author**: Ghaithaa Mkahal
- **Rating**: 5 stars
- **Date**: May 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=6
- **Tag**: value, disconfirming

### Q32 — 4+ years loyal user
- **Quote**: "We join Novakid school for more than 4 years. Excellent choice."
- **Author**: Ahmed Zelikha
- **Rating**: 4 stars
- **Date**: Apr 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=4
- **Tag**: value, positive-outcome

---

## Category: CHURN SIGNALS

### Q33 — Billing continued after pause, impossible to cancel
- **Quote**: "We paused the subscription but billing continued for another 4 months. When I tried to cancel my subscription it was practically impossible."
- **Author**: Rafi Camhi
- **Rating**: 1 star
- **Date**: Dec 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: churn, value

### Q34 — Cancellation difficulty, PayPal needed
- **Quote**: "made mistake with purchase, very difficult to navigate cancellation, still did not manage so ask paypal yo help. Teachers are mainly Philippines with foreign accent. Customers service not responsive, i wanted help from Natali but no replay."
- **Author**: malgorzata pierzga
- **Rating**: 1 star
- **Date**: Jan 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=1
- **Tag**: churn, value

### Q35 — Multiple refund requests ignored
- **Quote**: "Found it impossible to book an available teacher over the weekend... I've requested a refund and to cancel my subscription multiple times, but no one has responded. Honestly, I feel a bit scammed. The customer service has been very disappointing so far."
- **Author**: Jeanne Alexandre
- **Rating**: 1 star
- **Date**: Nov 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=3
- **Tag**: churn, value

### Q36 — Lost lessons, no compensation
- **Quote**: "We lost nearly 20 lessons... Costumer services is poor - no one to call or complain."
- **Author**: Gabby Chodick
- **Rating**: 2 stars
- **Date**: Oct 2023
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=2
- **Tag**: churn, value

### Q37 — No reminders, lessons forgotten
- **Quote**: "There are no reminders about classes."
- **Author**: Jane
- **Rating**: 3 stars
- **Date**: May 2025
- **URL**: https://www.trustpilot.com/review/novakidschool.com?stars=3
- **Tag**: churn, dashboard

---

## Category: DISCONFIRMING EVIDENCE (parents happy with tracking/progress)

### Q38 — Confidence in speaking (shy child transformed)
- **Quote**: "We booked a free class for my daughter who's so shy and less interactive in her class, the teacher was so friendly and could made her interact so easly, we were so happy to see her speaking, understanding and even answering questions!? Great job she did, we decided to make her join Nova kids without hisitation."
- **Author**: Ashraf
- **Rating**: 5 stars
- **Date**: Nov 2024
- **URL**: https://www.trustpilot.com/review/novakidschool.com?page=3
- **Tag**: disconfirming, positive-outcome

### Q39 — Confident sentence formation
- **Quote**: "My children became more confident in speaking and giving opinions in English."
- **Author**: Joory B
- **Rating**: 5 stars
- **Date**: Nov 2023
- **URL**: https://www.trustpilot.com/review/novakid.com?page=2
- **Tag**: disconfirming, positive-outcome

### Q40 — International school level reached
- **Quote**: "My daughter learns while having a lot of fun with her teacher... she has reached a level where she can be accepted into international schools."
- **Author**: Hale Akalin Tablanlioglu
- **Rating**: 5 stars
- **Date**: Apr 2026
- **URL**: https://www.trustpilot.com/review/novakid.com
- **Tag**: disconfirming, positive-outcome

---

## Summary Statistics

| Category | Count | Sentiment |
|----------|-------|-----------|
| Progress/Improvement | 15 | 12 positive, 3 negative |
| Assessment/Feedback | 6 | 4 positive, 2 negative |
| Dashboard/App | 7 | 2 positive, 5 negative |
| Value/ROI | 4 | 3 positive, 1 negative |
| Churn signals | 5 | all negative |
| Disconfirming (happy) | 3 | all positive |
| **Total** | **40** | |

## Key Patterns for Value Hub Redesign

1. **Progress IS happening but parents can't easily articulate HOW** — most positive reviews say "improved" or "progress" without specifics. Only a few mention concrete milestones (reading, sentence formation, speaking confidence). This suggests the platform doesn't help parents narrate progress.

2. **Assessment gap is real** — Q16 (ALFAZANI TALHA) directly says "no accurate assessment" and "no clear plan." This is a 2025 review confirming the thesis that parents lack visibility into what's being measured.

3. **Dashboard/app complaints are UX-focused, not feature-focused** — parents complain about bugs, speed, and usability (Q24, Q25, Q26), not about missing features. This suggests the dashboard exists but fails at basic usability, making any progress features invisible.

4. **Post-lesson feedback exists but isn't standardized** — some parents love teacher reviews (Q19, Q20), others don't mention them at all. The experience seems inconsistent across teachers.

5. **Churn is billing-driven, not progress-driven** — cancellation complaints (Q33-Q36) are about billing difficulty, not about lack of results. This is important: parents don't leave because "it doesn't work" — they leave because the business model feels predatory.

6. **Long-term users exist but lack vocabulary for outcomes** — Q1 (3.5 years), Q12 (1.5 years), Q32 (4 years) all stayed, but their reviews read like loyalty testimonials, not outcome reports. The platform doesn't give them a "progress story" to tell.

7. **"Regretful mother" review (Q23) is the most design-relevant** — it articulates 4 specific UX failures: can't adjust level, app is hard to use, can't rate teacher, can't see other parents' opinions. This is a roadmap of parent needs.